SEO for accountants UK

When a business owner needs a new accountant, their first move is almost always a Google search. The firms that appear at the top of those results win the majority of enquiries. Unlike paid advertising, good SEO compounds over time and continues to generate leads month after month without ongoing spend.

Strategy and foundations

Start here if you are new to SEO. Covers the basics, how to audit your current position, and whether to do it yourself or hire an agency.

Keyword research

Find the terms your potential clients are actually searching for, and map them to the pages on your website.

Local SEO

For most accounting firms, local SEO delivers the fastest return. Start with your Google Business Profile and work from there.

On-page SEO

Optimising the content and structure of your pages so Google understands what each page is about.

Technical SEO

The behind-the-scenes factors that affect how Google crawls and indexes your website.

Link building

Earning links from other websites to improve your domain authority and rankings.

Content SEO

Using content to attract search traffic, build topical authority, and convert visitors into enquiries.

SEO tools and tracking

The tools you need to measure your progress and identify opportunities.