Key takeaways

  • Prospective clients want to know who they will work with; a good team page answers that.
  • Use real, consistent photos, names, roles, qualifications and areas of expertise.
  • Short, human bios that mention who each person helps work better than CVs.
  • Keep it up to date: departed staff on the page undermine trust.
  • Get staff consent for photos and personal details, and avoid publishing direct personal contact data unnecessarily.

Choosing an accountant is personal. Clients share their finances and often their worries, so they want to see the people behind the firm. A well-made team page turns “a firm” into “people I could work with”, and is frequently one of the most visited pages on practice websites.

What to include for each person

  • professional photograph, taken in a consistent style
  • name and role, such as Director, Client Manager or Payroll Specialist
  • qualifications and memberships, such as ACA, FCCA, CTA or MAAT
  • areas of expertise and the clients they work with, such as contractors, landlords or medical practices
  • a short bio, two to four sentences, with a human detail if they are comfortable sharing one
  • a link to a LinkedIn profile, if they want to share it

Example bio

Priya Shah ACA, Client Manager Priya looks after limited companies in the creative and tech sectors, from first-year start-ups to established studios. She joined us in 2019 after training in audit, and enjoys helping founders understand their numbers. Outside work she runs, slowly.

Structuring the page

  • Small firms: a single page with everyone, partners or directors first.
  • Larger firms: group by office, department or service, with filters, and individual profile pages for senior people and client-facing staff.
  • Individual profile pages help with search for people’s names and can rank for specialist services when they include genuine expertise.

Photography

Professional, consistent photos make a big difference. Use the same background, framing and lighting for everyone, and update photos when people join. Natural, approachable images work better than overly formal headshots. Avoid stock photos or placeholder silhouettes; if someone does not want their photo shown, list them without one.

Trust and credentials

The team page is a good place to show expertise that sets you apart: tax specialists, sector experience, software certifications. Only show professional body designations and logos that people genuinely hold, and keep them current. See trust signals.

  • Get each person’s consent to publish their photo and bio, and let them review it.
  • Use work email addresses or a general contact form rather than personal details.
  • Consider not publishing direct emails for everyone, to reduce spam and phishing, and route enquiries through a central address.
  • Remove leavers promptly, and keep a process for updating the page when staff join or change roles.

Linking the team to services

Link people to the services and sectors they cover, and vice versa. A landlord reading your property tax page who sees the specialist responsible is more likely to get in touch. See what pages you need.

Frequently asked questions

Should an accounting firm have a team page?

Yes. People want to know who they will be dealing with, and real faces and credentials build trust.

What should a team bio include?

Name, role, qualifications, the clients and areas they specialise in, and a short personal touch if they are happy to share it.

Should I include junior staff?

Usually yes, especially client-facing staff. It shows the depth of the team and who clients may work with day to day.

You should get their agreement and let them review their profile, and handle their personal data in line with UK GDPR.

Sources

Facts and rules in this guide were checked against the sources below in October 2026. Platforms, prices and regulations change, so check the current position before acting. This guide is general information, not legal or professional advice.